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Want To sponsor the Becoming with Angelina Watkins Podcast?
You have an audience who KNOWS, LIKES, and TRUSTS Angelina Watkins and her guests. When we recommend a product or service, they listen and take action.
Women of age 25-55 who are looking to improve their lives in the areas of love, money, career, entrepreneurship, and lifestyle and are expecting tips, tools, and actionable steps. The discussion that resonates with them and makes them think of ways to take their career, relationships, and life to the next level.
What are they worried about?
- Relationships/Friendships
- Health and Wellness
- Being a good wife and mother
- Finances
- Being overlooked/passed over
- Being liked and accepted
- Work/Life balance
- Fitting in
What do they want?
- Financial security
- Respect, Peace & Freedom
- To be accepted for their authentic selves
- Confidence
- To feel worthy and deserving
- Understand who they are
- Better relationships
- Good health
MARKETING
Long-term Marketing
Your sponsorship lives on and continuously receives an increased rate of return as new listeners find out about and listen to Becoming with Angelina Watkins Podcast. Listeners will go back to listen to absorb the content multiple times which means you are constantly being heard.
Exposure
Exposure to New Listeners
Our guest have a massive following. Every new episode, our featured guest shares their appearance with their followers and email list.
YTD our guest appearances have reached an estimated 70,000+ followers. The upcoming roster in late 2022 has the potential to reach over an additional 1 million+
Benefits of sponsoring On Podcast
The average person spends seven plus hours per week on listening to podcast.
The podcasting market size was estimated at USD 11.46 billion in 2020 and is still rising.
The global podcasting market is expected to grow at a compound annual growth rate of 31.1% from 2021 to 2028 to reach USD 94.88 billion by 2028. North America dominated the market with a share of 38.5% in 2020.
African-American buying power surpassed $1 trillion in 2016 and is expected to reach $1.5 trillion by 2021. Black America might be represented by 75 million in the U.S. holding about 20% of the U.S. population.
By the end of 2025, there will be over 144 million monthly podcast listeners in the U.S. People are also spending more time with podcasts – among adult podcast listeners, time spent with podcasts in 2021 will increase by 8.1% year-over-year to a little more than 44 minutes per day.
Values
- 57% of US consumers listen to audio podcasts, up from 55 percent in the previous year
- Researchers found that 70-72% of business owners who have 100-500 employees listen to podcasts
- About 32% of marketers say advertising on podcasts is effective and drives expected outcomes
- 61% of podcast listeners said they were likely to buy compared with 56% of listeners who did not hear an ad
- Brands that advertise their products and services on podcasts enjoy an average of 14% rise in purchase intent
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